<History of Car Logos>

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History of Car Logos

Text taken from CAR magazine, July 1999. Written by Martin Buckley. Some updates since added based on reader feedback and my own research, so what you see differs somewhat from what was published in CAR magazine.

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The four rings of Audi represent the four companies of the Auto-Union consortium of 1932 - DKW, Horch, Wanderer, and Audi. After the war the Audi name - which is Latin for "Hear!" - disappeared, but was revived in 1965, using the four rings as a logo.

Also, the name is sort of a pun on 'hoerch', German for 'hear', name of one of the founders.

 

¾Æ¿ìµðÀÇ ³× °³ ¸µÀº 1932³â ¿ÀÅä À¯´Ï¿Â ¿¬ÇÕ ³× °³ ȸ»ç( DKW, Horch, Wanderer, Audi) ¸¦ »ó¡ÇÑ´Ù.



The BMW roundel is a stylised, rotating airscrew - the blue representing the sky. That's right - Bayerische Motoren Werke built military aero engines for the planes that bombed the factories that they now own. It's a funny old world.

 

BMW µÕ±Ù ¿øÇüÀº ¼øȯÇÏ´Â ÇÁ·ÎÆç·¯¸¦ ¾ç½ÄÈ­ ÇÑ °ÍÀÌ´Ù. –ÆĶõ»öÀº ÇÏ´ÃÀ» »ó¡ÇÑ´Ù.-



That's not a prancing horse, it's a dancing donkey - Enzo was hung like one and he liked everyone to know. No, no - just a joke. In fact, the prancing horse was originally the emblem of Italian WWI flying ace Francesco Baracca, whose parents persuaded Ferrari to adopt the symbol of their late son for his racing Alfas.

 

¿ø·¡ ÀÌ ³¯¶Ù´Â ¸»Àº Á¦ 1Â÷ ¼¼°è´ëÀüÀÇ ÀÌÅ»¸®¾Æ °ø±º ¿µ¿õÀ̾ú´ø ÇÁ¶õü½ºÄÚ ºê¶óÄ«ÀÇ ÀüÅõ±â¿¡ »ç¿ëÇß´ø ¸¶Å©ÀÌ´Ù. ±×ÀÇ ºÎ¸ð°¡ Æä¶ó¸®ÀÇ °Ý·ÄÇÑ ·¹À̽̿¡ °¨°ÝÇÏ¿© Á×Àº ¾ÆµéÀÌ »ç¿ëÇÏ´ø ¸»ÀÇ ¸¶Å©¸¦ »ç¿ëÇÒ ¼ö ÀÖ°Ô Çã¶ôÇÏ¿´´Ù°í ÇÑ´Ù.

 

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